Friday, October 29, 2010

Success Secret #1: Believe in Your Product

Throughout my years in sales, I have sold a plethora of products and it seems that the ones that I had the most success in were the products that I believed in the most. The ones that I knew would stand up to the promises that I made about them.

I've seen this not only in my sales career, but also in my own life. The things that I believed the most about myself is what I've had the most success in. My marriage has been blessed tremendously because I believe in the sanctity of marriage. My children are blessed because I believe in training up children in the way they should go in order for them to be successful in life. My speaking career is successful because I believe the best form of communication is talking. I love to talk! But seriously, those things that are the most important to me are the things that I believe in the most.

What is the product in your life that you're trying to sell? First of all, you must believe in yourself. If you don't believe in you, how do you expect somebody else to believe in you? Ask yourself this question, "Why should anyone want to buy me if the sign hanging from my neck says 'Defective', based on how I act and talk. " It's the same thing with any product that you're in search of. If the sign says broken, would you want to buy it? Probably not. Remove the sign from your neck that says, "Defective" and start believing in yourself as being a productive, progressive and prolific person that is worth billions to anybody who comes into your life or you into theirs. Make them want to buy you.

Now the question is, what are you selling, producing or manufacturing? How much do you believe in that product? How would it benefit anybody that receives it? Are you willing to own it yourself? If you're not willing to buy it, why would you even want to sell it. Mind you, I did not say if you don't own it, I said, if you're not willing to buy it? Obviously, you can't own everything that you sell, but is it worth owning in your eyesight? If not, either stop presenting it or put it away until you start believing in it and watch how your profits grow, whether in finances or in life.

As Ziz Ziglar says, "See you over the top!"

Daryl K. Dandredge, VP
Epiphany Consulting, LLC

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